Nigo® continues his quest to make BAPE®, an acronym for A Bathing Ape®, an unmistakable brand. In addition to his myriad of stores in store contains a pit of colorful foam bananas for children to play while parents shop. Nigo® has cultivated a brand that reflects a certain kind of lifestyle—one of perpetual youth and vitality infused with hip-hop and a laidback approach to life. BAPE's logo and themes are derived from the Planet of the Apes movie series, while the brand's name is a based on a Japanese expression, "bathing like an ape in lukewarm water", describing the comfortable lifestyle of today's youth in
Tuesday, January 23, 2007
Lifestyle Architect Nigo Furthers Brand with BAPE KIDS Concept Store in Tokyo
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