Jay’s New Hue

Jay-Z has lent his synergistic, brand-enhancing power to General Motors (GM). The two teamed up to release the Jay-Z Blue Yukon Denali SUV. The concept vehicle made its debut during the media previews for the North American Auto Show in Detroit. Other attendees include Jennifer Hudson, Vivica A. Fox, Rosie Perez, Nick Lachey, Carmen Electra, and Mario Lopez (um, “AC Slater” from Saved by the Bell). Shawn Carter worked with GM’s global color studio to create a color reflective of his personal taste GM execs hope to appeal to a younger market and boost sales with this endeavor.