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Tuesday, September 05, 2006

Mally Roncal's Magic Touch


With a celebrity client list a mile long, Mally Roncal is one of the most sought-after makeup artists in the industry. She has perfected the faces of BeyoncĂ©, Jennifer Lopez, Maggie Gyllenhaal, Alicia Keys, Angelina Jolie and countless others. In true entrepreneurial fashion, Roncal has launched her own line of cosmetics, Mally Beauty, found in such department stores as Henri Bendel. Roncal also sells her products through QVC, which proved to be a great distribution strategy, as her line sold out completely during its debut, and since she’s able to perform demonstrations and take calls from viewers, she uses her “BFF” type charm to connect with consumers.

Surprisingly, this talented beauty of Filipina heritage did not start out in the beauty business; she initially was a pre-med student following in the footsteps of her parents―both of whom were in the medical field. Roncal always knew she had an interest in skincare and contemplated becoming a dermatologist. She ultimately ended up pursuing her passion and is steadily becoming one of the biggest names in cosmetics. The Mally Beauty collection features all-in-one packaged products for easy application in addition to must-have tools.


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